Denver, Co (September 12) - Maroon Bell Outdoor® is Denver’s new outdoor apparel startup. Launched in February of 2017, the owner, Jeremy Dougherty a fourth generation Coloradan is not using banks or investors in this bootstrap operation. The company is giving 3% of everything back to four local non-profits (Cottonwood Institute, Denver Police Brotherhood, Protect our Winters, Project Worthmore) and is a member of 1% For The Planet.
The vision is a fashion conscious outdoor apparel line designed for the city or the hills. Dougherty recognized a need in the industry and says “Most of us live in the city then travel to the mountains for an afternoon or a couple of nights. We don’t need a $900 jacket suitable to climb Everest for that. We need a comfortably fashionable product that can be worn on a hike above Boulder, then to the restaurants on Pearl Street without having to change.”
Maroon Bell just launched its fist custom design, an iconic Flannel, brushed cotton shirt, which can easily transition from outdoor to indoor. Launched in mid August, the small batch boutique piece is already on back order for certain colors and sizes. Prudence Cordts-Bloom, Maroon Bell’s designer lives just outside of Boulder and was Spyder’s Senior Merchandising manager for 12 years prior to working on this project.
Maroon Bell Outdoor has seen month over month growth since the launch and experienced high demand for almost all of it’s products, even hats and t-shirts; “folks love the logo, the fact that we are designing a unique, high quality product and we are from Colorado” says Dougherty.
Two prominent retailers have recently picked up Maroon Bell’s line for the fall. Feral Mountain Co. is a boutique outdoor retailer on Tennyson St. in Denver and an important space in the Denver market. Scheels Outdoor is a major retailer in the mid-west and they are opening a 140,000 square foot retail space outside of Fort Collins on September 30th.
In just six months this boutique startup launched out of a two-bedroom apartment has begun to make waves in a considerably saturated market place.